I'm Erica – I enjoy creating user-centric designs that are grounded in research
"You're a Sociology major...doing UI/UX design?" While I study society in university, I've also spent my time exploring UI/UX design. I came to enjoy the process of solving problems through the iterative process of research, prototyping and testing.
My background in the social sciences has also given me a familiarity with research – interviews, surveys, observations – and helped me greatly in the process of understanding users and guiding my designs with that understanding.
Background
Experience
UI/UX Designer – Present
BNP Paribas
UI/UX Designer
Developer Student Club NUS
UI/UX Design Intern
Central Provident Fund Board (Singapore)
Graphic Design Intern
STUDIO DAM
UI Designer
CareerContact
Research Marketing & Recruitment Intern
Ministry of Education (Singapore
Education
National University of Singapore (NUS)
Bachelor of Social Science (Hons) in Sociology
Second Major in Communications & New Media
Minor in Interactive Media
NUS University Scholars Programme
Honours College in NUS
University of Texas at Austin
NUS Student Exchange Programme